SAMSON launches new corporate design: A clear brand identity with a long-term vision

Frankfurt am Main, April 2, 2025 – SAMSON is launching a refreshed corporate design that reflects the company’s strategic and technological transformation. The new visual identity underscores SAMSON’s ambition to actively and sustainably shape the future of the process industry.

“This is more than just a new design,” says Dr. Andreas Widl, CEO of SAMSON AG.
“Our new claim, AND EVERYTHING FLOWS, captures what SAMSON has stood for over the past 117 years: We are there for our customers – with technically advanced products and services, global perspective, local value creation, and a strong commitment to professional support. In short: we make things run smoothly.”

This promise is grounded in what defines SAMSON at its core: PEOPLE, PASSION, PROGRESS.
“People are always at the center of what we do – employees, customers, and partners. Passion reflects the energy and drive we bring to finding better solutions. And Progress expresses our fascination with innovation and our commitment to continuously evolving – technologically, as a business, and as a community,” adds Widl.

SAMSON’s purpose – “IMPROVING THE FLOW OF THE WORLD” – articulates the company’s mission: ensuring that industrial processes run safely, efficiently, and sustainably, every single day. The company’s vision – to be the most trusted and inspiring partner driving the process industry toward a sustainable future – gives this mission clear direction and is now firmly embedded in the new brand.

The rollout of the new design has already begun. Initial measures include the relaunch of all SAMSON websites – including the dedicated microsite for the MainChange innovation project.

Learn more about the new corporate design at:
https://corporateidentity.samsongroup.com

About SAMSON
Headquartered in Frankfurt am Main, SAMSON AKTIENGESELLSCHAFT develops and manufactures valves, systems, and digital solutions for the process industry worldwide. With its expertise in the precise control of liquids, gases, and steam, SAMSON is a trusted partner for industries such as chemicals, pharmaceuticals, energy, and food processing. SAMSON employs around 5,000 people worldwide and operates 17 production sites across nine countries.